D2 Collective

  Love is in the air… so here at D2 we have been thinking about what we have fallen in love with this month. From coffee blends to new music, to wall murals, our list is, well, varied, reflecting the diverse and creative minds that make up our Collective.     Not a boring billboard placement Starting with a witty ad campaign that grabbed our attention is this recent advertisement by Starling Bank. Its clever placement  neighbouring  a NatWest ad, whether intentional or entirely fortuitous, duplicated the message and led to a flurry of online engagement after a passer-by snapped the ironic scene.    This is a great example of how user-generated content can be a premium for brands. Creating organic and authentic cross-channel content, a passer-by snapping a picture of this moment and uploading it to social media increased the reach of this ad to heights not possible via traditional B2C communications – D2 loves this strategy.  Office blend As self-p...