Antagonist of Creatives: The AI Elephant
Oh no, not another article about AI! But really, we need to talk about it. AI is the elephant in the creative room. Advancements in AI are fast moving, and the technology morphs each day stretching into new realms and possibilities. Including text, image, audio, code, chatbots, video, search, gaming, data, it would seem there is AI to do just about everything. But, if it is as easy as writing down what you want and inputting this into your device for a viable idea to be churned out, then surely this must be the time and cost-efficient method of the future, enabling even the most uncreative people to produce something worthwhile. And by association, the need for any creative services becomes obsolete. Surely, it’s not that simple? The first fundamental issue we see with this hypothesis is that AI is only as good as the information that is fed into it. An obvious fault when getting a clear and definitive brief from clients can ...